Creating an online shop at "The Present Tree"

Catherine Cunningham set herself the challenge of creating an online business from the family farm in County Antrim with a small initial investment. 5 years later, The Present Tree sells thousands of tree gifts every year, and are planning further expansion. Will Evans is in Northern Ireland to discover the secrets behind Catherine's success, and explore the benefits and challenges of diversifying without potential customers coming onto the farm.See omnystudio.com/listener for privacy information.

Om Podcasten

Will Evans visits farms around the country to explore the subject of farming diversification. How are farmers creating new income streams and new business models? What challenges have they overcome and what do they think the big opportunities are? Stories and advice from those who have successfully diversified, as well as farming experts from NFU Mutual. For more detail, NFU Mutual’s full report on farming diversification is available here: https://www.nfumutual.co.uk/farming/farming-diversification/