Get Started with AI in Marketing
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies. "Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message