Make a Podcast for your Brand
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.
This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library.
3 top podcasting tips from Harry.
- Really understand what your audience wants.
- Be creatively brave.
- And, remember - when it comes to measuring success a download is not a listen!
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