The Expert's Guide to Amazon Ads
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.
Elizabeth's top 3 tips:
1. Focus on sponsored products
2. Understand and master bid management
3. Fit your products to the right relevancy
Timestamps
0:00:51 - What are Amazon Ads?
0:02:13 - Where do Amazon Ads Appear?
0:03:59 - How are Amazon Ads Unique?
0:10:24 - Order Velocity, Conversions, and Relevancy
0:13:38 - Trend Watching and Product Differentiation
0:23:48 - The Impact of TikTok Shop on Amazon
0:31:47 - The Perception of Amazon-Centric Businesses
0:38:04 - Scaling with Amazon Ads, with metrics like TACOS
0:43:48 - The Interplay of Ads and Organic Growth
0:49:25 - Consumer Behaviour and Search Specificity
0:55:54 - Top Three Tips for Amazon Advertising Beginners
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