What Does Today's CMO Really Do?
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L.
They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing.
"Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. ---------
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