Why Community Matters More than Followers
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.
She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.
0:01:08 - Defining true community in social media
0:13:11 - Changes in social media community building over the past decade
0:22:19 - Examples of successful community building (Cleats Club, Lululemon)
0:32:52 - Top 5 tips for building a community
"It's not that we want to connect, it's that we need to connect. We want to be understood."
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