How to turn leadership and coaching into a multi-million dollar business | Bryan Harris
Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction 01:02 Shifting from courses to coaching 06:30 Ascension ladder vs descension ladder 15:31 A cautionary tale about sharing revenue 17:45 Free tools as a growth strategy 19:41 How to scale non-commodities 23:45 Finding the right CEO-marketing director fit 31:07 How Growth Tools structures its marketing department 37:40 BOPA (Borrowing other people’s audiences) 42:22 Causes of stress and complexity in marketing 45:28 Guilt by association 48:30 Choosing what to promote 58:34 The key to generating customers 1:07:15 The right way to “Figure it out” 1:11:34 Bryan’s ChatGPT history 1:14:36 Outro We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Bryan: X: @Harris_Bryan Website: growthtools.com/ahrefs Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Ryan Deiss: https://www.ryandeiss.com/ Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1 Nathan Berry: https://nathanbarry.com/ Brennan Dunn: https://doubleyourfreelancing.com/ John Lee Dumas: https://www.eofire.com/ Pat Flynn: https://patflynn.com/ Glenn Hill (Connection Codes): https://www.connectioncodes.co/ Jim Collins (Good to Great): https://www.jimcollins.com/index.html One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/ Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X Noah Kagan: https://noahkagan.com/ Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/ Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953 Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I