Who "Owns" AI In a Company? #LeadAi
In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates. Timestamps: 00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence. 05:26 Leaders consider ownership and impact across departments. 08:44 Organizations exploring AI for managing knowledge. 11:52 Executives use KPIs to leverage AI experimentation. 15:59 Marketing leader's need to collaborate for success. 17:13 Discussion on hiring AI technologist and implications. 21:10 AI replacing roles without hands-on experience. 26:44 Differentiating intelligent automation from human-like AI. 29:04 Maximizing potential and responsibility in leadership moments. 30:55 Leveraging data is key for strategic choices. 34:05 Lead marketing efforts, involve others for success.