Building Deeper Customer Profiles with Computer Vision in Banking - with Kelly Harlin of Sharp/NEC
Today’s guest is Kelly Harlin, Director of Solutions Marketing and Commercialization at Sharp/NEC. As a manufacturer of computer monitors and large-scale information displays and systems, Sharp/NEC has a front row to how banks collect data - particularly visual - to better ascertain the lifestyle needs of their customers. Why is this information so important to banks? Kelly explains to Emerj CEO Daniel Faggella that the pandemic had a devastating impact on foot traffic to banking branches. There’s been some recovery, but now banks are more interested than ever in knowing why people need their physical branches and how to complement their needs best with digital services. To access Emerj’s frameworks for AI readiness, ROI and strategy, visit Emerj Plus: emerj.com/p1.