How Marketing Services Companies are Reinventing Themselves With AI

In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusive marketing roundtable featuring insights from Knownwell’s Chief Product Officer, Mohan Rao, 2X CEO Dom Colasante, and Cognitive Path co-founder Geoff Livingston. Together, they tackle how AI helps agencies enhance their creativity, gain precise customer insights, and uncover new market opportunities. Later, Pete Buer catches up with Jeff Mason, CEO of Power Digital Marketing, to discuss AI-driven customer experiences and how his team leverages advanced tools to help brands scale effectively. From analyzing data for real-time insights to running AI-enabled customer service, Jeff shares his team’s innovative approaches and discusses AI’s role in elevating marketing precision and personalization to new heights. And don’t miss our Halloween-inspired game, “Trick or Treat,” where Courtney, David, and Mohan tackle quirky AI-themed questions and compete for the top score. Tune in to learn how marketing firms are reshaping themselves with AI, and what lies ahead for the future of data-driven creativity and strategy! Visit Knownwell.com/demo for an inside look at AI solutions for marketing.

Om Podcasten

AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision. Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace. Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses. Brought to you by the team at Knownwell: www.knownwell.com/podcast