The Rise of the Chief Experience Officer?

Customer acquisition costs are rising, and marketing budgets remain flat. But does that mean fewer customers? Not if the Chief Experience Officer and AI have a say. In this episode, CMO Courtney Baker is joined by Knownwell’s CEO David DeWolf and Chief Product Officer Mohan Rao. They delve into how AI is transforming customer growth strategies, discussing why AI is crucial for proactive customer success and personalized experiences at scale. They also explore the emerging importance of the Chief Experience Officer in this AI-driven landscape. Our special guest, Daniel Salvato from NewSpring Capital, sits down with Pete Buer to share how NewSpring's portfolio companies leverage AI to drive growth, from content creation to data visualization and personalized customer outreach. Daniel reveals how mid-market companies can now compete with larger enterprises thanks to accessible AI tools. In our segment AI in the Wild, Pete discusses the latest news from Apple, including how the revamped Siri is setting the stage for broader AI adoption and user comfort across all devices. Download the latest playbook from Knownwell’s Chief Strategy Officer, Pete Buer, on incorporating AI into client retention strategies at Knownwell.com/playbook. Watch this episode on YouTube: https://youtu.be/9Gt2QJ3mERM  Sign up for Knownwell’s beta: www.knownwell.com  AI Knowhow is brought to you by the team at Knownwell.

Om Podcasten

AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision. Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace. Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses. Brought to you by the team at Knownwell: www.knownwell.com/podcast