Send us a text Search is changing—and your brand needs to catch up. Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases. In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era. You’ll learn: Why over half of consumers now prefer AI tools over traditional searchTh...
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Introducing the AI Six Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI Six Podcast?The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marketing expert, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.