AI Today Podcast #025: Interview with Matt Gardner, St. Louis Blues (NHL Hockey Team) – Facebook Chatbot Fan engagement

In this podcast, we interview Matt Gardner who heads digital strategy for the St. Louis Blues professional hockey team (NHL). The St. Louis Blues have implemented an AI-powered Facebook Messenger bot tool to enhance the fan and spectator experience. Matt realized that fans want to be engaged through social media moreso than websites and email. To help increase fan engagement, instead of building something new, they leveraged existing social media channels to have automated interactions with fans using technology from Pico.buzz. According to the linked article, The St. Louis Blues receives over 1,900 chatbot messages weekly from over 1.4 million Facebook and Instagram followers. They are now expanding their pilot program to address a broader range of use cases. Learn more about how Matt and the St. Louis Blues are using AI and chatbot technology and what they see in store for the future.

Om Podcasten

Cognilytica's AI Today podcast focuses on relevant information about what's going on today in the world of artificial intelligence. Hosts Kathleen Walch and Ron Schmelzer discuss pressing topics around artificial intelligence with easy to digest content, interview guests and experts on the subject, and cut through the hype and noise to identify what is really happening with adoption and implementation of AI.