Interview with Scott McKain: customer experience is horizontal
I joke with my friend Scott McKain that he needs to write more books, because that gives us an excuse to get together—and our conversations are always a good time. He’s truly a gifted writer and speaker, and in today’s “Aim Higher” interview we talk about his new book, “The Ultimate Customer Experience.” While many of Scott’s books are primarily aimed at business leaders, this one is for everyone—and I do mean everyone. As Scott points out, everyone in your organization needs to be able to take responsibility for any customer’s experience. Pushing it off on someone else? Saying, “That’s not my job?” Failure to follow through? Those don’t get you to “ultimate.” Join us for a fast-paced, fun conversation on this important topic.