Why Volaris is Taking the Bus
It's not other airlines. It's the bus. That's where Mexican ultra-low-cost carrier Volaris sees the most opportunity to grow: by poaching passengers from the country's long-distance bus network. In this episode of the Airline Weekly Lounge, Editor Madhu Unnikrishnan talks to Skift Travel Editor-in-Chief Tom Lowry about Volaris' growth strategy, how it allows passengers to pay for tickets, and why its employees are sometimes escorted out of bus stations by security.