More Buzz, Less Booze: Molly Fienning on Mindful Drinking and Building a Brand for the Sober Curious
Join Sujean in the studio for a conversation with Molly Fienning, a serial entrepreneur who is reframing our relationship with alcohol. Molly is the co-founder of Sipland, a drinks-obsessed consultancy that is helping companies and consumers make sense of the booming $13B no- and low-alcohol market through experiences, drinks curation, and content. Molly previously co-founded Babiators, the stylish sunglasses and accessories brand for kids; and Red Clay, a line of premium Southern-inspired hot sauces. From majoring in computer science at Harvard (where she and Sujean first met) to building three very different - and thriving - companies, Molly shows us what’s possible when you trust your intuition. In this thought-provoking episode of Alchemy Social, Sujean and Molly chat about: How Sipland helped organize the world’s first 100% non-alcoholic Octoberfest (“No-toberfest”) in Boston, and how you can get tipsy drinking zero-proof cocktails; The rise of the no- and low-alcohol and sober-curious movement, and how brands are responding; Why consumers (and companies) are craving richer, more meaningful in-person experiences; The surprising ways motherhood and entrepreneurship go hand-in-hand; and Why listening might just be the ultimate superpower for success. Whether you’re starting a business, interested in hospitality, or rethinking your relationship with alcohol, this conversation will inspire you. Follow Molly and Sipland on Instagram: • Molly – @mollyfienning • Sipland – @sipland.co Follow Sujean and Alchemy Social: • Instagram – @sujeansong • YouTube – @sujeansong • Newsletter – Alchemy Social • Linktree – linktr.ee/sujeansong Thanks for being here. I’d love to stay connected, so please subscribe, and share this episode with a friend. Yours, Sujean