AF Drinks Brand Gruvi Takes on the Goliaths of Liquor Industry & Cultural Norms - Anika Sawni

Gruvi is an award-winning non-alcoholic beers and wines brand out of Denver, CO. Co-founder Anika Sawni discusses why alcohol-free brands are surging in popularity right now, what it's like competing with established brands like Coors, Heineken and Budweiser, how Gruvi is helping change cultural perceptions about non-alcoholic drinks and where she sees the AF industry going in the next five years.

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Helping high performers feel & perform better by reducing or quitting alcohol. Maybe you're considering quitting alcohol and going completely sober. Or maybe you wish to change your relationship with alcohol and stop drinking. Maybe you wish to do moderation. Whichever way you choose, this podcast will give you the process to succeed. Alcohol-Free Lifestyle is for high performers, including entrepreneurs, executives, investors, athletes, and top professionals.