Life Sciences - Episode 8: Marketing in Life Sciences Industry

Sean Higgins and Kevan Savage of Alexander Group share new and contemporary ways organizations are modernizing their marketing teams, including segmentation and targeting metrics, KPIs and investments in channels. This topic is top of mind for many companies who are battling for market share. 

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The Alexander Group's Revenue Growth Model Podcast shares the AGI point of view and expertise from our thought leaders, as well as insights from our executive events. AGI's Revenue Growth Model will help your company create a sales organization that is not easily copied by competitors. Your sales and support teams will be equipped to deliver value in a way that will differentiate your products and services, command a premium and deliver profitable growth. If you enjoy what you hear, learn more about the Alexander Group at www.alexandergroup.com.