Episode 155 - Marketing Automation & AI with Andrew Stockwell
This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing. Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think...