AGC ARCHIVE - EP.27 - DEBI BESTER & HITEN BHATT

Glenn Fisher talks to writer Debi Bester and designer Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration. NOTES ON THE PODCAST Debi Bester is a writer and the chief changemaker at Department of Change, a London-based agency founded to help business change the way they interact with customers. You can find out more about Debi and the Department of Change on their website here: http://departmentofchange.co.uk/ Hiten Bhatt is the creative director at RAPP. He spent over a decade working at Ogilvy and has more recently launched the design initiative Command Shift Design. You can find out more about Hiten by visiting his website here: https://www.hitenbhattdesign.com/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU Find out more about the DMA's Campaign for Great British Creativity here: https://dma.org.uk/greatbritishcreativity You can find out more and get tickets for Creative North here: https://creativenorthconf.com/ You can get tickets for All Good Copy Podcast Live in Hull here: https://northernpodcastfestival.co.uk/the-all-good-copy/ Look Who's Back by Timur Vermes is available on Amazon here: https://amzn.to/2SgEyZO Oracle Night by Paul Auster is available on Amazon here: https://amzn.to/2SvW1fS Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

Om Podcasten

The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com