AGC ARCHIVE - EP.30 - STEVE HARRISON
Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work. NOTES ON THE PODCAST Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy & Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April. Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU How To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyL Old School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQ Catch up on The All Good Copy Podcast here: www.allgoodcopy.com