Product Discovery: B2B vs. B2C

In this episode of All Things Product, Teresa Torres and Petra Wille tackle a common question in product circles: How different is product discovery in B2B versus B2C? Spoiler alert—it’s probably more similar than you think. Teresa shares real-world insights from working with both types of organizations and breaks down why perceived differences—like end users vs. buyers, procurement teams, and complex sales cycles—don’t fundamentally change your approach to discovery. Petra highlights common blind spots, like neglecting buyer personas, and they both offer practical advice for product teams navigating multi-role ecosystems. Whether you're in enterprise SaaS or building a consumer app, this conversation will help you rethink assumptions and focus on what really matters: talking to the right people, at the right time.

Om Podcasten

All Things Product with Teresa and Petra – Unfiltered, insightful, and straight to the point. Join Teresa Torres and Petra Wille as they dive into the world of product management—one topic at a time. No long interviews, no fluff—just real conversations about the challenges, trends, and ideas shaping the way we build products. Each week, we tackle a different topic in short, digestible episodes (15-30 minutes)—perfect for your morning commute or coffee break. 🎯 What to expect: 🔹 Curated randomness: We take turns picking topics, bringing fresh perspectives to each discussion. 🔹 Unscripted, authentic conversations: Personal experiences, opinions, and practical advice—without the corporate polish. 🔹 For product people, by product people: Whether you're a product manager or product leader, you’ll find insights you can actually use. Expect deep dives into product thinking, decision-making, leadership, experimentation, AI, and more—plus the occasional spicy take. 💡 Got a topic you’d love us to cover? Send it our way! 🎧 Listen to All Things Product on your favorite podcast platform and join the conversation.