Host-Read Ads 58: Brands Don't Be Afraid To Test Podcasts Part 1

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results. Host: Lisa Laporte Guest: Ryan Smith Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Om Podcasten

Leo Laporte brings some of the most interesting personalities in technology together to talk about the most important issues. Fun, relaxed, informative and always entertaining, count on TWiT for the best tech podcasts in the world.