Host-Read Ads 81: It Takes More Than Ad Tech to Measure Podcasts

Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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Leo Laporte brings some of the most interesting personalities in technology together to talk about the most important issues. Fun, relaxed, informative and always entertaining, count on TWiT for the best tech podcasts in the world.