How to Host & Shop a Clothing Swap | Episode 20
Clothing swaps are incredibly sustainable and affordable (as in FREE!) ways to update your wardrobe. How do they work? What’s the best way to find one near me? And how do the hosts ensure that the events are size inclusive? Today we’re chatting with Lauren Anderson, former owner of two highly successful clothing boutiques in Akron, called NOTO Boutique, and an advocate for secondhand and sustainability. Lauren has been leading the charge by hosting swaps in the area for several years, so we sat down with her to get all of our secondhand swap questions answered.
How to host a swap
Start small
Our guest on the podcast, Lauren, recommends starting small before hosting a public event. Host one with your friends or coworkers to get your feet wet and to work out any kinks before you open it up to the public.
Find a spacious location or venue
For large, public swaps, partner with places like local businesses, music venues, community centers, or boutiques. If you’re hosting at someone’s home, make sure you have enough space to spread out. The idea is to find a free or low-cost location. Free admission is always recommended, but if you must charge admission, charge a small fee to cover the cost of the venue and donate the rest to charity.
Gather items for set up
The setup doesn’t have to be fancy but you’ll definitely need things like racks, tables, and hangers to display your items. Most swaps are open-air concepts where everything is laid out on tables or hung on racks and swappers can shop freely, as opposed to a literal exchange or swap between two people.
Select a drop-off location and drop -off rules
Encourage people to drop off items a few weeks leading up to the swap. If they can’t do that, tell them they can drop off their items 30-60 minutes before the swap begins.
Be clear about what you will and will not accept. Ask attendees to bring a limit of items (or not) and ask them to write their name and amount of items on the bag or box. The amount they bring is the amount they can swap. Keep a list of who’s attending and how many items they dropped off so you can check them in the day of the swap.
Advertise the event
This is one of the most important aspects of the swap. The success of your swap relies mostly on how many people show up and what they bring to swap. If it’s a public event, use tools like social media and free ad posting to advertise your swap. Be sure to indicate that ALL sizes are encouraged to swap so everyone feels inspired to attend.
There are a variety of ways to host swaps, but whatever you land on be sure you’re clear about where and when swappers should drop off their items, what to expect when they arrive, and the rules of the swap. You can list all of this information on your event page and then repeat it at the beginning of the swap.
The day before the swap
Organize all of the items by category (shirts, pants, sweaters, dresses, etc). Don’t worry about sorting by size, that’ll take forever and mixing the sizes encourages people to really hunt for the items.
The day of the swap
Some swaps are more structured than others, but Lauren recommends a basic, casual swap set up to make it easier and more enjoyable for everyone:
Check guests in and give them a card indicating how many items they are permitted to swap. Make an announcement reminding swappers of the rules. The swap goes by very fast, so start on time.