#10 with Marty Cagan // Partner at Silicon Valley Product Group
Wow, my guest this time is able to see through the matrix 💊: It's Marty Cagan, inventor of product discovery and best selling author of the book "INSPIRED", one of the partners of the Silicon Valley Product Group and potentially the biggest eye opener for 90% of the delivery organizations out there: We are most likely doing our job wrong! He saw so much different product and delivery orgs from Apple to Google to Spotify and talks about his learnings: * How agile is interpreted wrong in 90% of the companies * How modern organizations waste their resources * How to tackle product discovery and user testing * Autonomy vs. Empowerment Thanks Marty, it's been a blast!