Masterworks VP of Marketing, Michael Wenner
This week Stefan sat down with Michael Wenner, VP of Marketing at Masterworks; the world's largest (and arguably only) platform dedicated to buying fractional shares of high-quality contemporary artwork.In the chat, Stefan and Michael discuss:Artwork as the oldest "newest" asset classHow Masterworks digitized decades of sales data; including activity, research, and other data pointsHow Masterworks has published their database for anyone to see, and parallels with what Case-Schiller did for real estateWhy effectively 0% of institutional capital is directed toward art — and why that will changeWhat attributes Masterworks looks for when buying artwork (cultural significance + momentum)Living artists vs dead artists: Why living artists have a greater appreciation rate, but also a higher risk/loss rateWhy selling artwork to a museum is the ultimate exit.The future of fractionalized artwork investing; including thoughts on the NFT artwork (spoiler: he thinks it's a fad)---Follow Alts- Website & newsletter: https://alts.co- Discord: https://discord.gg/DEkHgzggwC- Twitter: https://twitter.com/altassetsclub- Insta: https://instagram.com/alts_co- TikTok: https://www.tiktok.com/@alts_co- Youtube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA?sub_confirmation=1