Will AI Kill the Customer Support Agent? Featuring Antony Brydon

Shep Hyken interviews Antony Brydon. They discuss the role of automation in customer service, and how companies can best use it to improve their customers’ experience. Top Takeaways: When companies switch to AI and other new automation technologies, more often than not it is the customers who suffer. Companies must make this switch without sacrificing the customer experience. AI has the capacity to transform practically every job within the knowledge sector, especially customer service jobs. The key is making it work. The shortcomings of AI include understanding customer intent and using creativity to solve problems. These are areas where people excel. Integrating the human touch into automated systems will allow the AI experience to improve dramatically. Rather than AI supporting humans, humans must support and train AI so it gets better. Connecting automation to a network of human subject matter experts is a good way to start. Technology is changing incredibly fast, so adaptability is key. Humans are good at adapting to new situations and can therefore help automated systems adapt to best serve the customer. The future is conversational, meaning customers are choosing to connect with companies through more casual conversational channels like texting and instant messaging. AI needs to adapt to this. Poor automated systems end up costing far more than efficient ones. The more a company invests in automation and AI, the better the experience will be all around. Don’t associate automation with a poor customer experience. Contrary to popular belief, it is very possible to switch to AI and automated processes that improve the customer experience at the same time. Quote: “So much of a good experience comes down to the investment in that experience.” - Antony Brydon Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Amazing Business Radio features customer service expert and New York Times bestselling author Shep Hyken who interviews leading business professionals and other customer experience experts. Each guest shares tips and insights on how to succeed in business. The bright business minds featured on Amazing Business Radio come from all over the world and include viral video stars, corporate CEOs, bestselling authors, thought leaders, and many other inspiring personalities. The show covers a variety of topics related to customer service and customer experience and will provide answers that listeners need to know in order to take their success to the next level. Amazing Business Radio airs every week on, itunes, Soundcloud, and other platforms and channels.