Corn Flakes | Crunch Time | 2

After missing the chance to buy the rights to Shredded Wheat, the Kellogg brothers are on a quest to make toasted wheat flakes the leader of the breakfast revolution. The cereal they make would change the culinary landscape of the country—and push their relationship to the breaking point.  Support us by supporting or sponsors! Lightstream - As a listener of American Innovations, you can apply now to get a special interest rate discount. The ONLY way to get this discount is to go to LIGHTSTREAM.COM/AI Titan -  Sign up for Titan today and get 25% off your advisory fees. Head totitanvest.com/ai to get started See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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DNA science. Artificial intelligence. Smartphones and 3D printers. Science and technology have transformed the world we live in. But how did we get here? It wasn’t by accident. Well, sometimes it was. It was also the result of hard work, teamwork, and competition. And incredibly surprising moments.Hosted by bestselling author Steven Johnson (“How We Got To Now”), American Innovations uses immersive scenes to tell the stories of the scientists, engineers, and ordinary people behind the greatest discoveries of the past century.Listen to American Innovations on the Wondery App or wherever you get your podcasts. You can binge all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting https://wondery.com/links/american-innovations/ now.