Episode 139: Live-streaming in China with Eva Xiao - Analyse Asia with Bernard Leong

Eva Xiao from Tech In Asia joined us in a discussion on  the live-streaming ecosystem within China and debunked the major misconceptions by western media on the phenomenon itself. We dived deep to the major live-streaming apps, the business models for the live-streaming platforms, celebrities and online users and how digital gifting has become the

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Analyse Asia with Bernard Leong is a weekly podcast dedicated to dissecting the pulse of technology, business and media in Asia. We interview thought leaders, and global & regional leading industry players and gain their insights into how we perceive and understand the market.