Gulf operators are scaling up their IT capabilities for enterprises but should do more to attract SMEs
Gulf operators have ambitions to expand their IT portfolios and capabilities but they may be missing out on the SME opportunity, which could contribute the most to revenue growth in the next 5 years. Catherine Hammond (Research Director) and Karim Yaici (Senior Analyst) discuss SME opportunities for Gulf operators. The associated article can be accessed here. Details of the related subscriber case study report can be viewed here.