Microsoft’s Xbox Cloud Gaming service offers operators the opportunity to target new types of gamers

Microsoft is now more-actively seeking operator partnerships for its cloud-gaming service, Xbox Cloud Gaming. In this podcast, Research Analyst, Olamide Makinde and Principal Analyst, Martin Scott explore the potential for Microsoft’s cloud-gaming proposition and identify which of the groups of operators’ customers are most likely to engage with it. The associated article can be viewed here.

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Analysys Mason is the world’s leading management consultancy focused on TMT, a critical enabler of economic, environmental and social transformation.