“BEYONCÉ - CÉ LUMIÈRE”
Linktree: https://linktr.ee/Analytic In this segment of "Notorious Mass Effect," host Analytic Dreamz explores the allure of Beyoncé's newest fragrance venture, Cé Lumière. Here's an in-depth look at what fans and fragrance enthusiasts can expect:Fragrance Overview: • Product: Cé Lumière marks Beyoncé's continuation in the fragrance world, succeeding her 2023 release, Cé Noir. • Availability: Pre-orders are open on Beyoncé’s official website, with shipments scheduled for November 2024. • Pricing: At $160 for a 50 ml bottle, the fragrance is currently exclusive to the U.S. and Canada.Scent Profile: • Top Notes: A spicy and citrus blend of Madagascar black pepper and Italian mandarin. • Heart Notes: Floral and tart with jasmine sambac absolute and rhubarb. • Base Notes: Earthy and sensual, featuring Indonesian patchouli and skin musk.Design Aesthetic: •The bottle design is a testament to its name, "Lumière" (French for "light"), showcasing a gold-toned structure with a half-domed cap, designed to capture the essence of light and warmth. This contrasts with the previous darker-themed Cé Noir.Marketing and Inspiration: • While the fragrance's backstory remains largely undisclosed, the promotional imagery emphasizes a theme of light, with visuals of a sunlit bottle in a desert setting. • Beyoncé's approach has been to keep marketing minimalistic, focusing on direct consumer interaction through her website, aiming for exclusivity and direct feedback.Fan Reception: • There's a palpable excitement among fans, with social media reflecting both eagerness and light-hearted banter about budgeting for this latest addition to Beyoncé's entrepreneurial efforts.Broader Context: • This launch is part of Beyoncé’s expansive 2024 portfolio, which includes fashion collaborations, a spirits brand, and a haircare line. • The strategy, as outlined by Janki Lalani Gandhi from Parkwood Ventures, involves limited quantities to foster a direct connection with consumers and gather valuable insights.Analytic Dreamz delves into what makes Cé Lumière not just a fragrance but a statement in Beyoncé's ongoing legacy, discussing its potential impact on the market and the broader implications for celebrity-branded products.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy