"SPOTIFY PLANS TO RAISE PRICES IN THE U.S."
Linktree: https://linktr.ee/AnalyticIn this segment of Notorious Mass Effect, Analytic Dreamz discusses Spotify CEO Daniel Ek's recent comments about raising prices in the US. Ek said that the company is "ready" to raise prices, but that it will depend on negotiations with music industry stakeholders.Analytic Dreamz provides some background on Spotify's financial performance, which has been strong in recent quarters. The company's revenue is up 14% year-over-year, and its monthly active users are up 22%. However, its premium subscriber growth has slowed, rising just 15% in the most recent quarter.Ek believes that raising prices in the US would be in line with Spotify's international pricing. The company has already raised prices in 46 countries, and Ek says that these price hikes have not led to a significant decline in subscribers.Analytic Dreamz discusses the pros and cons of a price hike in the US. On the one hand, it would help Spotify to generate more revenue, which could be used to invest in new content and features. On the other hand, it could alienate some customers and lead to churn.Ultimately, the decision of whether or not to raise prices in the US will be up to Spotify and its music industry partners. Analytic Dreamz will continue to follow this story and provide updates on his podcast.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy