Why Brand Strategy is Everyones Job with Graham Robertson

Brand consultant Graham Robertson shares his more than a few brilliant nuggets of wisdom, including two lessons every marketer should learn, how rational thinking can kill big ideas, and why it takes 10 years to build an overnight success.

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Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.