Why Ireland's National Lottery is Obsessing about Being Distinctive with Paul Dervan

How do brands stand out and be memorable to consumers? Listen in and find out how Paul Dervan is using distinctive brand assets to make Ireland's National Lottery grow their customer base and become more memorable.

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Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.