E25 Product Design Ethnography with Dr. Amy Goldmacher

Business anthropologist Dr. Amy Goldmacher discusses how her ethnographic work empowers product and software designers to better understand their users and customers. Using anthropological research methods, she helps design new and improved products, software, and experiences that better meet people’s needs.

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How many ways are there to be human? Each week Anthropologist on the Street Dr. Carie Little Hersh invites different cultural experts to illuminate the hidden ideas, practices, and power dynamics that make our lives both familiar and strange.