Lucia Laurent-Neva on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Lucia Laurent-Neva speaks with Matt Artz about her career as a business anthropologist. The conversation covers Lucia's journey from design and semiotics to anthropology and how she combines the three disciplines as the Founder of Visual Signo. It also covers Semiofest and the upcoming Global Business Anthropology Summit (GBAS 2023). About Lucia Laurent-Neva Lucia Laurent-Neva is a semiotician, designer, and anthropologist skilled in brand strategy, product and

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The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit https://mattartz.me.