Melissa Cefkin on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Melissa Cefkin speaks with Matt Artz about her career as a business anthropologist. Melissa discusses how her interest in anthropology began in high school and was further cultivated by her family's international background and experiences living abroad. She pursued her PhD at Rice University, focusing on the Middle East and questions around rethinking anthropology as a discipline. Melissa then tran

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The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit https://mattartz.me.