Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy
There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t. That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action. And that’s what Alex wants to change in the world of strategy. With his book (No Bullsh*t Strategy) and his consultancy (BasicArts.org), Alex is on a mission to help brands differentiate th...