Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend

01:40 - when to diversify UA channels 03:20 - TikTok CPI vs. Facebook and other channels  08:24 - SKAdNetwork 4 and attribution 2023   10:48 - MMPs vs. native Facebook reporting   12:17 - Google App Campaigns for Android vs. iOS   15:20 - Creatives: how to produce and test   19:50 - 2023 predictions Matej blog and podcast: https://lancaric.me/

Om Podcasten

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,