Ep.11. Effective app onboarding flow, Lorenzo Rossi

02:10 why onboarding is important   03:52 benefits of good onboarding   06:14 onboarding that increases users prompt opt-in rates 09:32 who is in charge of onboarding flow: product or marketing?   11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding?  16:20 referral program for apps: does it make sense?    Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/

Om Podcasten

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,