Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal
Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/ 01:30 what’s behind of 27% improvement in win-back campaign results 04:50 channels to use for win-back campaigns 07:50 push notifications should be super actionable, and Duolingo is a good reference 08:37 what to offer to a client during a win-back campaign 10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app 14:54 specific of win-back campaigns for the apps with seasonal trends 16:40 win-back hacks for dating apps 17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase 19:17 CRM tools recommendations