Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
Alice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention. Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others. 01:50 tactics to audit the app 03:30 how to choose the correct retention metrics 04:13 how to identify core retention problems 06:00 importance of onboarding 06:28 key reasons of churn 08:10 user acquisition channels and how they influence retention 10:30 techniques to increase retention rate 15:30 subscription stack Check out https://qonversion.io/, the leading mobile subscription management platform. LinkedIn: https://www.linkedin.com/company/qonversion/ Twitter: https://twitter.com/Qonversion_io