Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert

Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023. 02:15 - new trends in App Store and ASA 04:10 -  Apple Search Ads analytics 10:00 - budget allocation across paid UA channels 11:00 - ASA tests for different markets 12:06 - Tik Tok  14:03 - Google App Campaigns  17:10 - new Apple Search Ads ad placements 21:00 - how to measure Apple Search Ads 23:00 - 2023 User Acquisition predictions 

Om Podcasten

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,