Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.
Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development. 02:22 how to start audit the app and key metrics to track 13:29 UA to improve retention 17:00 Tik Tok attribution 20:00 future of product development Yodel Mobile: https://yodelmobile.com/