Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal

00:45 - how to become data analyst  02:07 - MyFitnessPal analytics team structure  03:50 - subscription app analytics toolset  04:50 - comments on tableau  06:40 - top 3 crucial metrics for subscription apps  08:00 - MyFitnessPal's north start metric  09:40 - A/B testing: tools and processes  14:26 - subscription pricing A/B testing   20:16 - retention  27:00 - win back campaigns   Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight loss apps and fitness apps, helping nearly 1 million members reach their nutrition and fitness goals every year.  Check out https://qonversion.io/, the leading mobile subscription management platform.

Om Podcasten

Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization. Michael and his guests discuss various aspects of the mobile app industry, from user acquisition tactics and paywall AB testing to designing effective onboarding flows and methods to increase subscriber retention. These conversations aim to share knowledge, experiences, and tangible tips to help you grow your app revenue. Our guests bring diverse perspectives - you'll hear from product managers, data analysts, marketers,