Mac OS X - how Steve Jobs saved Apple’s crown jewel

In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves. Apple appointed a new CEO, Gil Amelio, to turn things around. He tried to replace the Mac’s System 7 with a new modern operating system he called Rhapsody. Amelio’s strategy wasn’t bad, but he failed to anticipate how difficult it would be to persuade Mac users and developers ...

Om Podcasten

A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.