A Mobile Marketing Guide: The Growth Loop – Andre Kempe (Admiral Media)

Andre Kempe, founder of the mobile app and performance marketing agency Admiral Media, returns to Apptivate to discuss The Growth Loop. The e-book covers the processes and details needed to grow apps through marketing campaigns, from planning and setting KPIs to mapping events and optimizing once a campaign is live. The Growth Loop is for CEOs, senior marketers, and junior marketers alike. Since the last time Andre aired on Apptivate, Admiral Media’s team has quadrupled. Prior to starting the agency, Andre has been the Chief Marketing Officer and Head of Performance Marketing at several companies, including LOVOO, Zalando, and Free2Move. Andre currently doubles as a marketing advisor and is living his best life in Marbella, Spain.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.