A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)

While there are several marketing frameworks out there to guide mobile marketers on what action to take and when, none seemed very complete to today’s guest. That’s why his company spent a year developing a more comprehensive, holistic map for digital marketers, one that is based on the entire customer journey and not just the user’s first conversion. Find out what the Marketing Master Plan is all about and how to access it for free!

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.